DESIGN BY SINCLAIR

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Led creative strategy and art direction for several Sound United brands.

ROLE: Brand design, photography direction, creative direction, graphical layout, illustration, and content strategy.

Created for Sound United LLC, Brands: Denon, Definitive, and Polk

 

\\ Denon

Denon released the AVR - X8500 that visually did not look any different however much of the internal components were completely re-engineered. Bold typography was used to highlight the over 1,851 parts that were upgraded.

 

\\ Polk

Polk utilized clear bold statements and product studio shots on simple backgrounds elevating the overall design of the product and communicating clear brand messaging.

 

\\ Definitive

We wanted to highlight the visual impact of the product alongside copy that highlighted the design story, and sound story at the same time.

 
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