DESIGN BY SINCLAIR

Polk + Definitive Packaging

Led creative strategy and art direction for B2C packaging for Polk and Definitive products. Worked alongside engineering and industrial designers to have one cohesive out-of-box experience for the consumer.

ROLE: Packaging design, product rendering adjustments, brand design, logo design, and illustration.

Created for Sound United LLC

 

\\ Polk Striker Pro

Polk Striker Pro had three products in the series that needed to be differentiated. The Hitman addition was the most premium with a metallic foil sleeve around the box. All products had a consistent placement of hierarchy of information in order to differentiate which product worked with specific gaming consoles.

 

\\ Definitive - bp9000 series

BP9000 series of tower speakers was designed in a way for easy assembly of the base while unboxing the product avoiding deadlifting the product from the middle of the carton. If the product was stored in the warehouse, two of any product stacked together would line up to showcase the whole product on the outer carton. A cardboard “C-channel” was designed to hold protective styrofoam in place inside the box in order to reduce the amount of tape around the product.

 

\\ Definitive - Symphony 1

This bluetooth headset, the Symphony 1, featured a clean product shot on a flood of blue intended to be eye catching within a retail space. The ridge box was designed with a premium mat finish and two tone style to denote the front and back of the box clearly.

 
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