DESIGN BY SINCLAIR

Lindywell Website

Optimized and led the overall direction of UX flow for new features within the website and key sales landing pages.

ROLE: Visual design management, UX flow for new landing pages, creative direction, design, layout, art direction, and asset management.


Created for Lindywell

 

\\ COntent block adjustments

From June 2023 - the present we have been evolving key informational blocks on the website for better communication to consumers. Content is presented in a module-style format incorporating more app-style elements across the website for a more consistent brand experience on multiple platforms.

 

\\ Pricing chart evolution

Within the free trial page and other campaign landing pages, we have worked to simplify the pricing chart for easy comparison on cost and feature benefits. Currently, we are working on streamlining further and exploring different ways to test more mobile-friendly formats that keep the user focused on the choice they are making.

ORIGINAL

NEW ADJUSTMENTS

 

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