DESIGN BY SINCLAIR

Lindywell Digital campaigns

Led the overall creative direction of digital campaigns across the consumer journey flow and simplified the UX for the opt-in process for acquiring new members.

ROLE: Visual design management, UX flow for new landing pages, creative direction, design, layout, art direction, and asset management.


Created for Lindywell

 

\\ Reboot your body Campaign

The overall campaign goal was to drive consistent engagement and new member signups.

Integrated elements created for opt-in landing pages, email communication, SMS, and social were used to drive awareness and interaction in the app. During the challenge, we had over 3,162 people active in the app at one time up from 252.

 

\\ Be well bingo

The overall campaign goal was to re-engage dormant users and drive new member signups.

This was the first time running a bingo in-app challenge as part of an acquisition funnel, also added paid media behind it as well. We acquired 345 new trial members and re-engaged 930 existing dormant members.

 

© 2024 Kristin Sinclair. All rights reserved.