\\ Emails
In 2016 I led the creation of Definitive’s first e-commerce store where we moved from a B2B to a B2C experience for our consumers. With over 350+ SKUs, we were now able to utilize email to market, launch, and promote key products in designed templates. With the launch of the Wireless Collection, we wanted to showcase the exploded view of all the products and how much technology was packed into the small modern form factor. The W Studio Micro was used to create the exploded flat lay image as the Definitve logo.
\\ Digital ads
We also began digital media campaigns to promote key products initiatives to drive sales to our own e-commerce store.
© 2024 Kristin Sinclair. All rights reserved.