\\ lindywell - seasonal style
Lindywell’s primary palette needed the addition of richer colors to aid in accessibility and support the variety of rich lifestyle photography that was available. In 2023 seasonal palettes were developed that align with the primary palette to help create campaign consistency with the new colors, while also supporting the primary brand colors.
\\ Ygrene - digital styleguide
Ygrene was in need of a way to organize guidelines around their digital assets in order for their multiple design contractors to stay consistent across platform and system. In Dec 2019 a design system created in XD was released for key elements around buttons, text, and illustration use cases, as well as a guideline highlighting the overall usage.
\\ Fundocracy Logo stylegude
Ooblec’s client Fundocracy needed a basic style guide to support the new mark we created. This highlighted the overall color palette, spacing usage and guidelines, and some introductory imagery.
\\ Sound united style guide
While Polk and Definitive both had style guides created, the larger B2B brand Sound United was in need of a guideline to align all brands together under one brand. This helped show how the imagery can be used together to showcase the breadth of the product portfolio.
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