Brand Identity

Led design strategy and brand identity execution for several different brands across different applications such as mobile apps, retail space, and product applications.

ROLE:
Design strategy, brand identity, illustration, color palette selection for different use cases, and overall design provided.

Created for MICA UXD, Polk, Ooblec, Black & Brass Salon

 

\\ Circuleat

Because of the stigma surrounding lunch access when a student/family had none according to the research, the overall 
brand was developed to take into account approachable forms, accessible design, and inviting name and color palette.

 

\\ Polk Striker Brand

Polk was entering the gaming headset market with a refresh to the striker brand with the launch of a pro edition model. The overall unique logo mark is intended to evoke an edgy appearance and premium feel.

 

\\ celexus

Ooblec’s client Celexus was looking to launch into the hemp seed investment market and needed a simple brand that felt upscale, and approachable at the same time. The mark needed to be scalable in case other opportunities within the hemp industry arose. With a simple interconnected leaf, the color palette could be interchanged and adjusted as the business changed over time, and the pattern used as a supporting element within the brand applications.

 

\\ black & brass

Black & Brass Salon was looking for a brand mark that was sophisticated with a modern retro feel. Both the mark and typography were integrated, creating movement and a nod to the modern Sputnik-style light that was prominently featured within the salon itself.

 

© 2024 Kristin Sinclair. All rights reserved.