An understanding of the brand, product, function, and purpose helped inform the packaging design of each product featured below. The goal was to create purposeful engaging moments as the consumer opened the box. This out of box experience was done in a simple and clean fashion allowing the consumer to still be able to get to the product quickly.
ROLE: Creative direction, art direction, packaging material specification, OBX, design, layout, and branding.
Graphic design Credit: (Polk Boom Bit - Sarah Ebert. Polk Boom Swimmer, Swimmer Jr. - Jenna Mowatt)
Created for Sound United LLC
In order to compete in the gaming space, metallic foil board and metallic PMS in conjunction with Spot UV was used to stand out on the shelf.
BP9000 Flagship line of speakers had key moments where the consumer interacted with the product.
By allowing the consumer to take the time to install the base, it allowed them to be a part of who the brand was, slowing down to appreciate the design.
With the Polk Boom series of products, the teams goal was to showcase functions of the product in a quick way whether it was waterproof or wearable.